About PIXO

Our goal is to help you get online and sell more products. We have a love for the digital world and how it can be used to grow your bottom line. We have personal experience in selling our own products, both in the physical world and online so we know what it takes. It can seem overwhelming at first, but we’re here to guide you through the process and help you build your eCommerce business.

Whether you want to sell products, services or downloads, we deliver user-friendly, mobile-ready eCommerce websites, designed to champion your products or services in the best possible way through multiple channels.

The PIXO Approach

The first thing we do is listen. We want to hear about what you do, your objectives and your frustrations. We want to understand the underlying problem that you want to solve, and partner with you to solve it. We will help you to choose the most appropriate and affordable eCommerce solution to upgrade your web presence and take your brand to the next level.

After launch we’d like to work with you to run your campaigns, make continuous improvements, manage your product offering and update your storefront. Your ongoing success is important to us.

Who Are we?

Jane Pitchford

Jane Pitchford studied Fine Art, Photography, and Graphic Design at the Cape Town College. After studying, Jane travelled to the US, Mexico and Europe. Throughout her adventures she worked both in the music business and in IT for over eight years. Since being back in South Africa Jane has worked as a product developer in a social upliftment organization and her own company working as a graphic designer.

Jane is fascinated with nature; plants and animals and is moved deeply by them. Her love of trail running brought her to explore the wild and the gift that is our natural environment and the connection that comes from it. While Jane excels at business strategy and branding, her quiet obsession is drawing plants and animals to a tiny scale – she describes it as her super power of calm.

This mixed bag of work and life experience gives her the perfect tools to create what our international clients are looking for.

“I am a creative all-rounder. Graphic design, illustration, art, web design, user experience design, email marketing, brand management, strategy, product development, package design and outdoor signage design are some of the things that I do. Oh, and I draw crazy tiny things in pencil!”

Ariella Kaplan

Ariella has a diverse background which includes years spent in Retail and Tourism. From there she changed direction into IT and has vast experience in eCommerce, web development, usability design and online marketing. Ariella ran her own successful web development agency in Johannesburg before moving to the Garden Route.

Ariella took a few years break from web work to run a raw vegan snack business called O’ My Goodness. Ariella was involved in O’ My Goodness from concept to start up and was hands-on in every aspect of the business including operations, financial planning, PR, marketing, copy writing and new product development.

“Having run a business that involved manufacturing, wholesale distribution and online retail sales, it has given me great insight into the sales process from end to end. As a result, I am better able to advise my eCommerce clients on selecting and setting up solutions that fit into their current workflow.”